South Korean food manufacturer Samyang Foods said Thursday it posted new record sales of 13 billion won ($10 million) on this year’s Singles Day, a Chinese shopping festival celebrated every year on Nov. 11.

The figure is a jump of 39 percent from a year ago, beating the previous record high of 11 billion won in 2021.

Of the total earnings, 8 billion won came through e-commerce giants Alibaba and JD, while short-video platforms Douyin -- China’s version of TikTok -- and Kuaishou as well as online group-buying platform Pinduoduo drew the rest of the sales.

Samyang attributed the upbeat sales to its bestselling Buldak Spicy Chicken Ramen series and Chacharoni, its black bean sauce noodle brand.

During the shopping fest, it also introduced a limited-edition Buldak variety of South Korean sweet and spicy marinated fried chicken, or “yangnyeom chicken.” All 2,000 boxes of the new Buldak variety sold out much earlier than expected, the company said.

“While China’s consumption recovery is still underway, we were able to bear a fruitful result this year with the expanded sales channels,” said a Samyang Foods official. “Through our Chinese sales subsidiary in Shanghai, we plan to target the local market in line with the growing live commerce industry.”

• ·[Hello Indonesia] Cultural tapestry woven at 'Korea
• ·Scholars shed light on late Samsung chief’s management initiatives
• ·'2023 Box Gallery Exhibition' by Youth Impact shows art made of discarded paper
• ·안철수 측 "심장이상? 허위" 장성철 "安 쓰러져 심폐소생술"
• ·[New in Korean] Bae Myung
• ·Industry minister asks refiners to use fair pricing policy amid Israel
• ·NY Met exhibition to mark 25th anniversary of Korean gallery
• ·안철수 측 "심장이상? 허위" 장성철 "安 쓰러져 심폐소생술"
• ·Insurance firms' net income jumps over 47% on
• ·S. Korean industries to see modest recovery in 2024: think tank
• ·SK Chemicals partners with Estee Lauder for eco
• ·US strategic bomber B
• ·Festivals to illuminate Seoul’s winter nights
• ·"위성사진까지 대조한다" 밭에서 4억원어치 보물 캐는 사람들
• ·Kia management, union reach tentative wage deal to avoid strike
• ·Foreign workers' deaths get weak sanctions